AUSA Day 3: The Great, the Good—and the Tiny

Well, that’s day two over and done with, and the last day of the show is upon us. It may have been pretty tiring, but it’s been so rewarding and worthwhile. The team is really up for one last major effort.

As well as our continuing customer meetings, we’ve had other guests on the GE stand. Notable among them was Gary Sinise—star of Forrest Gump, Truman and Apollo 13 among other major movies, and an Emmy and Golden Globe winner. He was at AUSA to spread the word about the need to support our servicemen and servicewomen—a cause he’s been committed to for many years. That’s also a subject close to our hearts. Not many people know about how GE positively discriminates in favor of those who have served our country when it comes to recruitment. I’d encourage you to find out for yourself on our website. There’s also the GE Veterans Network—a community that supports, develops and promotes the unique characteristics of military veterans.

Also on our stand, we’ve been briefing key representatives from the military embedded computing media—among them John Keller, who edits Military & Aerospace Electronics, and John McHale, who is editor of Military Embedded Systems. It’s always great to catch up with them.

But, with the greatest of respect to Messrs. Sinise, Keller and McHale, the real stars of the GE AUSA stand have been our two demonstrations. In the first, we’ve created a miniature autonomous robotic vehicle "driven" by an NVIDIA Tegra K1-based subsystem. GE isn’t getting into the vehicle (or expensive toy) market: it’s just the best way we could think of to show the incredible capability of what we’re doing with NVIDIA’s technology—for which GE is the preferred supplier in the rugged embedded computing market—in acquiring, processing and analyzing video data, while being both tiny and lightweight and running on battery power. With other technologies, that’s just not possible.

In fact, it got a little embarrassing: So many visitors stopped to watch the little robot vehicle "doing its thing" that the aisles around the stand started to get blocked, somewhat hampering traffic to the other exhibitors’ booths. Oh well.

The other demonstration is of our newly-announced ADEPT4000 miniature HD video tracking, stabilization and compression (all at the same time) computer. Visitors were fascinated to see it apparently levitating (OK, so we may have cheated…) and we had to explain that it actually weighs one ounce rather than negative one ounce. It’s also no bigger than a credit card, which means it can be deployed in the most confined spaces—yet still deliver awesome video processing.

I’ve got to go. It may see m like we must have talked to everyone at the show, but I’m guessing we probably haven’t. I need to go find the ones we’ve missed.

Larry Schaffer

Larry Schaffer has been with us in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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