AUSA Day 2: Challenges Overcome


AUSA Day 2

Tuesday was the big day—the day when the heavyweights come out and everyone is really on their toes. Our room was booked from 09:00 to noon with no breaks. (Morning coffee loomed large as a liability to be sure.)

These meetings went really well right up to the point where we had a 15 minute "push." There is a saying—something like "no plan survives the first shot fired." Well, our day 2 plan failed right after the first meeting. It was a challenge, but fortunately we had our demo which gave us a great way to double-cover our guests. 

[Attention nerds: our demonstration is of real-time “SkyBox” functionality, which comprises a fixed camera array that we process with a single board computer running our software framework. We can look anywhere instantly in a 360 x 270 degree “dome” of video, with in-line corner detection and optical flow measurement (with glass-to-glass latency below 65 ms) and we can transmit it over Ethernet to a remote display computer.]

Anyway, simply showing this dramatic demonstration of our COTS hardware and integration tools generated lots of discussion and, given the fact that our visitors set us off in some new and exciting directions, was exactly what we hoped for.

In the midst of all this activity, we also had loads of folks coming through the stand telling us that we had a beautiful display; clean, inviting, with a clear message. It was great to hear.

They say that "fortune favors the prepared mind." I guess that extends to trade shows: customers favor a prepared booth. Thanks to all our folks for being prepared.


Larry Schaffer

Larry Schaffer has been with us in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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