AUSA Day 1: Suited and Booted


After weeks—months, in fact—of preparation, the big day has arrived. It’s the first day of AUSA 2014!

It’s beeAUSAMon4_#GERuggedn hectic, but we’re ready. Our stand looks amazing and the demonstrations we’ll be giving will hopefully show that, despite Ian McMurray’s misgivings, demonstrating isn’t a lost art—at least, not at GE.

We’re all suited and booted and fully briefed—and the next three days sees us hosting an array of guests who are, by any standards, impressive, with all the movers and shakers in the industry due to spend time with us: meetings are scheduled with every major Army program office and every major platform supplier.

This year, we’ve made a conscious effort to focus what we’re showing and saying on the things the Army tells us are most important to it as it looks to the future. For sure, our message about how we can bring the Industrial Internet—with everything it means in terms of connectivity, of rugged reliability, and of capturing huge volumes of data and turning it in real time into valuable, actionable information—is resonating with the people we speak to as they see how we can bring those technologies and capabilities to the service of our nation’s defense.

We’re focusing on four key areas:

· Game-changing developments in smaller, lighter, more powerful embedded processor

· More secure network communications product

· New miniaturized image processor

· Analytics software to improve maintenance profiles and reduce cost

Hopefully, you’ll have seen our exciting new product announcement—and we’re also proud to provide further confirmation of how the industry’s most respected companies are putting their trust in GE and how GE’s technology is helping the Army to face the challenges of the future.

What we’re bringing to the Army is what it has asked for: a smaller, lighter, more agile and more affordable defense force, ready to respond to threats anywhere in the world.

I’d love to tell you more—but you’ll have to excuse me. I’m headed off to another meeting. I’ll plan to update you later. Come back and find out how #AUSA2014 is going for GE!


Larry Schaffer

Larry Schaffer has been with us in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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