AUSA 2015 Day 2: Don't Rain on Our Parade

AUSA Day 2

You know, you can plan for months and months for a show—and that's exactly what we did for our participation at AUSA—but there are things you just can't plan for.

Like the weather, for example. Don't get me wrong: outside, it's beautiful. It's inside where we have a problem.

Yep: it rained in our conference room. You heard me right. I have no idea how big the exhibition space here is—it may run to hundreds of thousands of square feet—but the air conditioning at the Walter E Washington Convention Center chose our conference room to drain into. What are the chances?

So: we're now advertising our room as "the tropical rainforest retreat" in the hope we can attract additional customers. So far—probably unsurprisingly—this has not proven highly successful, so we're trying to get the leak fixed. Fingers crossed and umbrellas at the ready, we soldier (did I really say that?) on.

At least it proves our hardware and our people are rugged and ready for anything. Or something like that.

Conference Room


It's still raining in our conference room.

It seems that Army officers are a pretty tough and resilient bunch. Not one of the folks we met with today flinched a bit when we told them to prepare for some weather during our meetings. Most didn't get wet, fortunately, and they all were happy to share their views on what the Army is looking for in an embedded computer supplier. It was great to have Bernie here to get this information first hand, and for him to put his questions to these folks directly.

Booth traffic was good and our live demo of our computing network attracted a lot of passers-by. Overall, I think attendance for the show has been smaller, but of higher caliber; a good sign that the Army is supporting this show.

There's just one more day to go, so if you're in the area—come by and see us.

Forecast for tomorrow: fair meetings, with a chance of rain.

Larry Schaffer

Larry Schaffer has been with us in a business development role since 2001, and works to create and maintain long-term, strategic relationships with key companies engaged in embedded computing for ground systems applications with a strong emphasis on image processing and distribution. He was born in Pennsylvania and educated as an Electrical Engineer in New Jersey and California (where he now lives). Just don’t ask him to tell you about being a war baby…

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